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Friday, 23 September 2016
How to Add a New Page Using the Joomla Content Management System (CMS)
Learn how to add infinite pages into your Joomla content management system (CMS). What is Joomla? Joomla is just one of the CMS's (Content Management ...
Wiki Avoid These Five Mistakes When Submitting Your Business Plan To Raise Investment Funds
Any potential investor wants to see a highly readable and believable business plan with a summary, a management team overview and financials but after submitting your plan many people think funding will just arrive when in reality it can take time. By following the steps below you will be able to avoid some of the most obvious mistakes when raising funds for your project
One - If you are a company that has brilliant technical knowledge and no real sales expertise do not advertise it. Information on your web-site including the management team biographies will clearly state the management teams background including their technical expertise, their degrees, their patents and such like but amazingly their go to market strategy in the business plan is usually incomplete and sometimes missing. The solution, make sure you have a credible go to market strategy with a credible sales leader. Nobody will invest if you don't.
Two - Make sure your website is stunning. Too many companies think that running a business is all about product and the abilities of the technical team - frankly it isn't. This may be true but today investors will always expect to see more. They want to be convinced and when they will go straight to your web site they are wanting to be wowed! Unfortunately, so many people provide what looks more like a school project. Make sure your website is utterly brilliant and that it doesn't look cheap. Ask a variety of people if it looks modern, if it looks appealing, particularly the photos and ask if it is easy to navigate. Also please ensure that it is relevant - it's not about how wonderful you are it's about how you and your company will solve their challenges.
Three - If you are raising money through a prospectus or private listing make sure that your brochure stacks up. Many people do not place enough time and effort with the visual appeal of a Private Listing Brochure and again you don't want to provide a sub-standard document that will fail at every level. Spend some time and money to ensure that you convey your messaging in a professional, crisp business-like manner and that it is logical and easy to read. Also don't use random un verifiable facts - make sure that you underpin everything that you state will be possible with the latest research etc.
Four - don't use jargon. Anyone who goes to your site or who takes a look at any promotional material designed to answer questions won't stand for jargon which usually means nothing to them. If you must use jargon or acronyms, make sure there is an explanation - people won't ask they will vote with their feet! A well written website and brochure is music to the ears of potential investors
Five - Make sure that on your website and all other materials that you have the same font. Make sure that the supporting marketing material looks great and make sure that the stories you tell are verifiable and relevant. Lastly please don't be controversial People will make their mind up on quality and this includes the look and feel, the overall professional approach. If you can use proper references form proper companies. Don't add something for the sake of adding something as it has to be contextual and relevant!
Follow these tips and life on the road to raising funds will be much easier.
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Wiki The Basic Components of a Business Plan for a Catering Business
Creating a business plan for a catering business may not be as tough as some of us consider. Moreover, developing a business plan is very important for all of us that are interested in starting their own catering business. A catering business plan helps lay the foundation for the main components of your business. It also serves as a vital tool if you are seeking funding for your start-up; since all lenders will request your business plan. Keep in mind that starting a small catering business is also a start-up option which may only require the use of some of your personal savings.
The benefit of a catering business plan includes allowing you to focus on the mission and goals as well as identify the basic components of your company.
Let us look at the basic points of a business plan for a catering company.
Description of your company.
In this section you need to describe your catering business in a clear and enlightening manner. You will need to include the name and location of the company, owner(s) background and experience, and the type of catering services that will be provided. Note that you would want come up with a business name that accurately represents your business.
Unique Selling Position also known as your USP
Your USP is what makes you different from the competition. When someone is looking for a caterer why should they select you? It goes without saying that you will provide delicious dishes and professional and friendly services; these days that just is not enough. How are you going to stand out from the competition? When writing this section I would recommend that you focus on determining how you will create a memorable and exciting experience for each of your clients. The goal is to have every client think of you when they are in need of catering services.
Organizational Structure
As the business owner you cannot single handedly take care of every aspect of your catering company; this means that you will need staff to assist you in running the business. In this section you will need to list the key people that will be engaged in your catering business. You not only want to include the names of key people but specific information about their background and experiences, and the role each of them will play in your company.
Competition
You need to know what the competition doing because this is what could possibly keep you from getting clients? You will have to do some research to determine which services may be directly competing with your catering business. In this section you will need will need to see how your compare to the competition. What are your strengths and weaknesses; and are there any opportunities or threats that can have an impact on your business?
Marketing
The first step is to determine specifically who you will sell your catering services to; this is called your target market. You may initially think that you plan to offer your services to everyone, which is fine but it is best to focus on your ideal clients. Taking this approach will also assist in focusing your marketing budget on specific clientele.
Finances
Be prepared to include how much money will invest in your catering business and how much income, expenses and profits you plan to generate in this section. Optimism is great but the best approach in this section is the realistic approach. Often times section this can be challenging for the preparer; and you are not alone. Seek help from the Small Business Administration and other agencies like SCORE and the Small Business Development Centers.
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