You offer quality services to your customer base all year round - why not spruce things up during the holiday season to bring in more revenue? Holiday marketing is an essential component for the success of any small business. This is especially true for companies that sell directly to consumers. But what can you do to ensure your holiday marketing tactics work? For one, you can try consulting with a business development expert.
Service-based companies tend to have the hardest time with their holiday promotions, since most people are on the lookout for products to buy as gifts. So here are some things you can do to help shed light on your brand and rack up on holiday sales.
Consider Partnering with a Retail Store
This is the perfect time of year to hook up with retail stores - they get majority of the foot traffic from holiday shoppers. What this means is that you can market through their shops and potentially earn yourself some new business. Of course, this should be a mutual agreement, which means the retail store will need something in return, such as a percentage of sales. The two of you can also offer combo service packages or joint holiday discounts. An Internet marketing agency can work wonders for your campaign, bringing in more traffic to your brand.
Partner with a Brick and Mortar
Online shopping gets plenty of holiday traffic each year, but this doesn't mean you should overlook physical shops. According to ShopperTrak, about 90 percent of sales placed over the holidays takes place inside of a physical location. This makes partnering with a brick and mortar even more enticing. Just make sure you choose a partner that resonates with your brand and industry. Consulting with a business development expert from an SEO agency can help you determine whether or not partnering with a particular store would be worth the time.
Host an Event
Product sellers aren't the only businesses that can host expos with booths. Service-based companies can do the same. Invite your customers, prospects and locals to the event. You should partner with other organizations in the area, so that there are between 10 and 20 booths at the event. You can check with your chamber of commerce for a directory of local small businesses.
Send Out Holiday Cards
Showing customers you care always adds a great personal touch to campaigns. Holiday cards is one such way to pull this off. You can design the holiday card online and print them out to be mailed, or email them to your subscriber list. Just make sure to address your customers with the right greetings, such as "Merry Christmas," "Happy Kwanzaa," or "Season's Greetings." There should also be some type of offer included in the card.
Add New Services vs Discounting
Not every deal has to be a discounted rate for an old service. You can try adding on new services and then bundling it together with an old, but popular service. People love bonuses, especially when the price is right. There are many ways you can make this work, but if you need help, try consulting with a business development expert.
Use Social Media
If you're not keen to the workings of social media, you can hire marketing companies that are. Social media is a must-have for holiday marketing, because it's where most people spend their time. People are using their favorite social networks to find out what other consumers are saying about certain products and services. So if you can get people talking about your brand, you can create the social proof they're looking for, increasing their chances of converting into a customer.
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